Brook is a new premium pet fountain brand, founded by Andrey Grigoryev (creator of Cat Amazing, featured on Shark Tank). The brand set out to disrupt the pet fountain market with a product that is all glass—zero compromises, offering unmatched hygiene, functionality, and aesthetics.

When I first partnered with Brook, the initial ad launch was unsuccessful due to gaps in the website, product detail page (PDP), Klaviyo backend, and creative assets. I was brought on to create a full performance marketing strategy across Meta, Google, and Klaviyo.

❌Early paid traffic did not convert, as PDP and backend systems weren’t optimized.

📉 Lack of compelling video content to support paid acquisition.

🐕 Entering a competitive pet product market where stainless steel and plastic fountains dominated.

Defined Brook’s unique value proposition: all glass, hygienic, effortless maintenance, zero compromises.

Produced ad creatives (video + static) highlighting hydration benefits, ease of cleaning, and elevated design.

Developed a founder-led storytelling angle (leveraging credibility from Cat Amazing + Shark Tank exposure).

Relaunched campaigns with a custom funnel strategy across Meta and Google Ads.

Focused on education hooks, viral creative testing, and benefit-led messaging.

Balanced prospecting and retargeting with refreshed content and strong calls-to-action.

Built automated flows and campaigns (welcome, abandoned cart, education).

Designed email sequences in Klaviyo that educated customers on why glass matters and reinforced Brook’s brand story.

Layered social proof with customer testimonials and reviews.

✅ Relaunch achieved 3.76× ROAS on Meta and 5.22× ROAS on Google within 2 months. ✅ Overall MER of 8.1×, establishing Brook as a profitable new DTC brand. ✅ +34% of revenue generated via Klaviyo flows and campaigns. ✅ 10.5%+ opt-in rate on signup forms, building a strong owned audience. ✅ Built a scalable creative and campaign foundation to support long-term growth.

🌐 Brook Website

🌐 Cat Amazing (Founder’s Previous Brand)

DTC Brand Launch Strategy – from positioning to execution.

Creative Direction – ad creative production, founder storytelling, testing viral content.

Email Marketing (Klaviyo) – automated flows, brand storytelling, conversion design.

Performance Media Buying – Meta & Google Ads funnel strategy, campaign scaling.

Growth Marketing – connecting brand, creative, and paid strategy for sustainable ROI.