Serendipity Soy Candles - from $36k to $960k YoY Revenue

George Poradek

Grew a Canadian clean-burning soy candle brand Serendipity Soy Candles from $36,000 to over $960,000 yearly DTC revenue. Responsible for complete online marketing strategy, and execution utilizing Meta Ads, Google Ads and Klaviyo Email Marketing.
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Posted Feb 20, 2024

Led DTC Strategy, Paid Social, Search, Klaviyo Email & SMS to substantially grow YoY revenue. Serendipity became one of the biggest soy candle brands in Canada.

No Days Wasted - From 1x to 3x ROAS on Meta
No Days Wasted - From 1x to 3x ROAS on Meta
Serendipity Soy Candles (CRO Optimized Website)
Serendipity Soy Candles (CRO Optimized Website)
Zen's Tea House - $1.67 mil. with Paid Ads & Klaviyo
Zen's Tea House - $1.67 mil. with Paid Ads & Klaviyo
Unlocking Meta Ads for a CBD Brand Muscle MX at 3.09x ROAS
Unlocking Meta Ads for a CBD Brand Muscle MX at 3.09x ROAS