Serendipity Soy Candles - from $36k to $960k YoY Revenue by George PoradekSerendipity Soy Candles - from $36k to $960k YoY Revenue by George Poradek

Serendipity Soy Candles - from $36k to $960k YoY Revenue

George Poradek

Completed work

eCommerce Marketer

Marketing Strategist

Performance Marketing Specialist

Facebook Ads

Google Ads

Klaviyo

E-Commerce

Grew a Canadian clean-burning soy candle brand Serendipity Soy Candles from $36,000 to over $960,000 yearly DTC revenue. Responsible for complete online marketing strategy, and execution utilizing Meta Ads, Google Ads and Klaviyo Email Marketing.

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Completed work

Posted Feb 20, 2024

Led DTC Strategy, Paid Social, Search, Klaviyo Email & SMS to substantially grow YoY revenue. Serendipity became one of the biggest soy candle brands in Canada.

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Timeline

Nov 1, 2020 - Ongoing