Lata: Meta Ads - Conversion-driven Ad Creative Development
George Poradek
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Posted Feb 7, 2026
Development of high-performing static ad creatives engineered for conversion and optimized for Meta, Instagram, and other major platforms.
Meta Ads - Feed Placement - Sample Ad Creative
Meta Ads - Instagram Story Placement - Sample Ad Creative
Lata
Conversion-Focused Creative for Paid Acquisition
Objective
Develop paid social creatives to drive customer acquisition and discovery for Lata’s premium tinned seafood products.
Approach
Each asset was designed to balance brand elevation with conversion clarity, using:
Product-forward visuals to highlight quality and sourcing
Educational messaging to reduce purchase friction
Promotional and seasonal hooks to drive urgency
Clean layouts optimized for fast comprehension in-feed
Deliverables
Static paid social creatives for Meta and Instagram
Product, bundle, and promotional ad concepts
Platform-optimized layouts for rapid testing
Results
A high-performing creative foundation that supports both discovery and offer-led acquisition built to scale alongside paid media testing and seasonal pushes.