Performance & DTC Marketing Specialist 📈💰

Scaling Youthforia's DTC Revenue to $1.9 mil. / year

Helped Youthforia scale DTC revenue, get a deal with Mark Cuban on Shark Tank & become one of the fastest-growing makeup and beauty brands in 2023.

eCommerce Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads
Klaviyo
Shopify

Serendipity Soy Candles - from $36k to $960k YoY Revenue

Led DTC Strategy, Paid Social, Search, Klaviyo Email & SMS to substantially grow YoY revenue. Serendipity became one of the biggest soy candle brands in Canada.

eCommerce Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads
Google Ads
Klaviyo

Unlocking Meta Ads for a CBD Brand Muscle MX at 3.09x ROAS

Using similar ad and landing page strategies + know-how to LUCYD agency & BREZ, I was able to help Muscle MX launch on Meta with a 2.07 ROAS and 0 restrictions.

eCommerce Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads
Replo
Shopify

Zen's Tea House - $1.67 mil. with Paid Ads & Klaviyo

Led the DTC channel marketing strategy and execution for an Organic Loose Leaf Tea Brand. Achieved an average 4 MER advertising on Meta, Google, and Pinterest.

eCommerce Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads
Google Ads
Klaviyo

No Days Wasted - From 1x to 3x ROAS on Meta

Helped No Days Wasted turn an unprofitable ad account to a 3x return on Meta. Helped with creative strategy and account optimization.

eCommerce Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads

Upswell Studio: +43% in New Member Revenue

Activated the email marketing channel to increase monthly membership revenue & new subscriber growth. Created automated flows to boost retention efficiency.

Email Marketer
Marketing Strategist
Performance Marketing Specialist
Facebook Ads
Google Ads
Klaviyo

Successful Legal AI SAAS Launch - Brand Marketing + Paid Social

Built Paid Social Lead Gen campaigns for a tech startup achieving significant subscriber growth at $0.17 CPL. Implemented an efficient email marketing strategy.

Email Marketer
Technical Writer
Performance Marketing Specialist
Facebook Ads
HubSpot
Klaviyo

Lot22 Olive Oil Co. +40% Increase in Revenue with Klaviyo

Completely managed the brand's Klaviyo channel including strategy, execution, and optimization which led to a consistent +40% increase in monthly DTC revenue

eCommerce Marketer
Email Marketer
Email Marketing Designer
Klaviyo
Shopify