Paid Social Media Advertising by George Poradek

Paid Social Media Advertising

Pro

Top Independent

George Poradek

Contact for pricing

About this service

Summary

Specializing in creating and managing paid social media campaigns on platforms like Facebook, Instagram, Pinterest & TikTok to increase ROAS, reduce CPA and drive profitable revenue growth for e-commerce businesses.

With my service, you gain a full-funnel paid social strategist & manager. I design data-informed campaigns across Meta, TikTok, and Pinterest that target top-of-funnel audiences, re-engage interested users with retargeting, and convert high-intent shoppers. I continually refine campaign targeting, creative assets, and budgeting to maximize performance while staying agile to platform shifts and emerging trends.

The result? Scalable, ROI-driven social campaigns that support sustainable business growth.

Process

Process – How I Work From Start to Finish

Onboarding & Discovery – I begin by asking the right questions to fully understand your business, brand, and goals.

Business Economics & Targets – We identify your ideal CPA on paid social so every campaign is built around profitable growth.

Tracking & Measurement – I set up strategic trackers to provide a clear, high-level view of performance at all times.

Creative Development – Using Figma, I design static ads and video concepts (with your assets) that are optimized for each platform.

Testing & Scaling – I run frequent A/B tests to identify winning creatives, then scale what works for maximum impact.

Reporting & Communication – I share performance updates weekly via spreadsheets/Slack and provide bi-weekly calls for deeper insights.

Strategic Guidance – Beyond campaign management, I act as a thought partner - requesting assets, planning promotions, and iterating on proven strategies.

FAQs

Which platforms do you run campaigns on?
I specialize in Meta (Facebook & Instagram), TikTok, Pinterest, and Google Ads - choosing the right mix based on your brand, audience, and goals.
How do you determine the right CPA or ROAS target for my business?
I start by understanding your business economics, including margins and customer lifetime value (if available). From there, we establish realistic CPA and ROAS targets to ensure campaigns are profitable.
Do I need to provide creative assets, or do you handle that?
I can work with your existing assets or create new static and video ads in Figma. The best results usually come from a combination of branded assets you provide and performance-tested variations I design.
How often do you test and optimize campaigns?
I run A/B tests regularly to identify winning creatives, audiences, and messaging. Campaigns are optimized weekly, with results reviewed bi-weekly on calls and communicated via weekly reports.
What can I expect in terms of communication and reporting?
You’ll receive weekly performance updates via spreadsheets/Slack, along with bi-weekly calls to review results, discuss insights, and plan next steps. I also provide ongoing strategic guidance so your paid social efforts evolve with your business.

What's included

Complete Paid Social DTC Channel Management
I will completely manage your Paid Social channels (Meta, TikTok, Pinterest etc.) from strategy to execution and optimization to improve ROAS, reduce CPA and increase your overall channel profitability.
Creative Production
Static and Video production using tools as Figma, Canva, Adobe Photoshop, CapCut and help of AI tools such as Midjourney and Nano Banana.
A/B Testing Creative
A strategic approach to paid social advertising with a/b testing and scaling winners for optimal ROAS/MER.
Strategic Growth
Improving measureable business growth is my priority - I'll dive deep into your business economics to understand your ideal CPA.

Example projects

a link to the video instead.

Scaling REALM's App User Growth with Meta Ads

Scaling Youthforia's DTC Revenue to $1.9 mil. / year

Serendipity Soy Candles - from $36k to $960k YoY Revenue

Recommendations

(5.0)

Arielle Kouffman • Lata Shop

Client • Jul 24, 2025

Recommended

Working with George was a game-changer. His deep expertise in Meta and Google Ads, plus a sharp A/B testing strategy, helped us identify winning creative early and scale efficiently. He translated performance data into clear, actionable steps that kept us focused and nimble. Reliable, collaborative, and easy to work with — George made my life easier and our marketing stronger.

FIREBIRD

Client • Jun 12, 2025

Recommended

George has been instrumental in positioning Realm for growth. He’s led app store optimization and produced high-performing ad creatives and campaigns that consistently beat industry benchmarks. Smart, thoughtful, and collaborative, with a strong team behind him, we’ve seen thousands of new users in only two months and are continuing to work together.

Jenn Ageeb • Serendipity Soy Candles

Client • Apr 2, 2025

Recommended

Working with George has been a game-changer for my business. His expertise in Google and Facebook ads, Klaviyo, and digital marketing has allowed me to focus on growth while knowing my campaigns are in expert hands. He's strategic, proactive, and always optimizing for maximum results. Thanks to his efforts, my online business has grown significantly, and my customer database is stronger than ever. If you're looking for someone invested in your success, I highly recommend George!

Skills and tools

eCommerce Marketer

Performance Marketing Specialist

Social Media Strategist