Paid Social Media Advertising
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About this service
Summary
FAQs
Which platforms do you run campaigns on?
I specialize in Meta (Facebook & Instagram), TikTok, Pinterest, and Google Ads - choosing the right mix based on your brand, audience, and goals.
How do you determine the right CPA or ROAS target for my business?
I start by understanding your business economics, including margins and customer lifetime value (if available). From there, we establish realistic CPA and ROAS targets to ensure campaigns are profitable.
Do I need to provide creative assets, or do you handle that?
I can work with your existing assets or create new static and video ads in Figma. The best results usually come from a combination of branded assets you provide and performance-tested variations I design.
How often do you test and optimize campaigns?
I run A/B tests regularly to identify winning creatives, audiences, and messaging. Campaigns are optimized weekly, with results reviewed bi-weekly on calls and communicated via weekly reports.
What can I expect in terms of communication and reporting?
You’ll receive weekly performance updates via spreadsheets/Slack, along with bi-weekly calls to review results, discuss insights, and plan next steps. I also provide ongoing strategic guidance so your paid social efforts evolve with your business.
What's included
Complete Paid Social DTC Channel Management
I will completely manage your Paid Social channels (Meta, TikTok, Pinterest etc.) from strategy to execution and optimization to improve ROAS, reduce CPA and increase your overall channel profitability.
Creative Production
Static and Video production using tools as Figma, Canva, Adobe Photoshop, CapCut and help of AI tools such as Midjourney and Nano Banana.
A/B Testing Creative
A strategic approach to paid social advertising with a/b testing and scaling winners for optimal ROAS/MER.
Strategic Growth
Improving measureable business growth is my priority - I'll dive deep into your business economics to understand your ideal CPA.
Example projects
Recommendations
(5.0)
Client • Nov 19, 2025
Recommended
Working with George was great. He was fast, clear, and genuinely invested in helping us get the setup right. Even though our account had very little data to work with, he still gave thoughtful insights and went out of his way to make sure everything was accurate. His communication was reliable, friendly, and professional throughout. I’d happily recommend him to anyone looking for solid support with Google Ads.
Client • Sep 27, 2025
Recommended
George is the BEST! His knowledge base is deep, he's incredibly helpful and he's honest, which is rare in this industry. Could not recommend him more highly.
Client • Jul 24, 2025
Recommended
Working with George was a game-changer. His deep expertise in Meta and Google Ads, plus a sharp A/B testing strategy, helped us identify winning creative early and scale efficiently. He translated performance data into clear, actionable steps that kept us focused and nimble. Reliable, collaborative, and easy to work with — George made my life easier and our marketing stronger.
Client • Jun 12, 2025
Recommended
George has been instrumental in positioning Realm for growth. He’s led app store optimization and produced high-performing ad creatives and campaigns that consistently beat industry benchmarks. Smart, thoughtful, and collaborative, with a strong team behind him, we’ve seen thousands of new users in only two months and are continuing to work together.
Client • Apr 2, 2025
Recommended
Working with George has been a game-changer for my business. His expertise in Google and Facebook ads, Klaviyo, and digital marketing has allowed me to focus on growth while knowing my campaigns are in expert hands. He's strategic, proactive, and always optimizing for maximum results. Thanks to his efforts, my online business has grown significantly, and my customer database is stronger than ever. If you're looking for someone invested in your success, I highly recommend George!
Skills and tools
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