Einstein Bros Bagels is a national QSR brand, and their breakfast campaign needed creative that could run everywhere: social feeds, stories, and the entire programmatic display ecosystem.

The campaign's paid creative system was designed across static and motion, built to hold up at every size from full-screen story to a 728x90 leaderboard.

Each route was systemized across the full display ad matrix: verticals, skyscrapers, MPUs, leaderboards, and banners, with hierarchy, food photography crops, and CTA placement adapted per format rather than mechanically resized. For paid social, I designed feed and story statics plus motion versions to give the campaign stopping power in-feed.