Geviti®: Meta Ads - Conversion-driven Ad Creative Development by George PoradekGeviti®: Meta Ads - Conversion-driven Ad Creative Development by George Poradek
Geviti®: Meta Ads - Conversion-driven Ad Creative Development
Development of high-performing static ad creatives engineered specifically for paid acquisition across Meta, Instagram, and other major platforms.
The focus: conversion-first design while remaining aesthetic and on brand.
Approach
Every asset was developed using:
Product and audience research to identify high-leverage messaging angles
Competitive analysis of top-performing ads in the health optimization space
Platform-specific optimization for Meta placements and compliance
Creatives were structured to drive:
Immediate hook clarity
Value communication within seconds
Scroll-stopping visual hierarchy
Clear, decisive CTAs
Deliverables
Unique conversion-focused ad creatives
Multiple aspect ratios and placement variations per concept
Up to 3 revision rounds per creative
Fully organized Figma source files
Final exports in all required formats (JPG, PNG, MP4, etc.)
Assets aligned precisely with brand guidelines
Results
A modular, test-ready creative system designed for scalable paid media performance - optimized for fast deployment, structured A/B testing, and impactful creative refresh with the goal to drive performance.