This project was focused on elevation Dawn Monteith social media presence. She's charistimatic and a magnetic beauty injector who is know for her engaging personality and authentic approach! My goal was to elevation her content quality by refining her editing style that capture her personal and business brand while respecting the social media strategy already in place.

Dawn has an amazing and good connection with her audience and therefore I really want to improve that connection through a refresh to make scroll-stopping content without feeling over-edited or generic

Here's what I did:

Personalized Editing Style: Crafted a custom editing style that amplified Dawn's natural charm while also mainting a clean, on brand look.

Tools & Techniques: Used Premiere Pro and Capcut to deliver high-quality, polished videos that felt fresh and aligned with the current trends, but without losing Dawn's authentic touch.

Versatile Approach: Delivered a rand of edits - from education explainers to funny snippets while respecting the new editing style.

Since the revamp, Dawn has received amazing feedback from her community and with stronger engagement that highlight her unique personality and expertise.