Knit Factory’s old WooCommerce store no longer reflected the warmth and creativity of their Dutch home goods brand. It was slow, confusing, and lacked personality. I redesigned the entire shopping experience, refreshed the identity, and built a clear, tactile design system using Apfel Grotesk and Geist. The new store feels soft, human, and easy to navigate, with clear categories and smoother product pages. It’s a faster, more intuitive shop that finally feels like Knit Factory. Visit website

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