Knit Factory E-commerce Redesign
Thomas Meijer
Knit Factory
Knit Factory’s old WooCommerce store no longer reflected the warmth and creativity of their Dutch home goods brand. It was slow, confusing, and lacked personality. I redesigned the entire shopping experience, refreshed the identity, and built a clear, tactile design system using Apfel Grotesk and Geist. The new store feels soft, human, and easy to navigate, with clear categories and smoother product pages. It’s a faster, more intuitive shop that finally feels like Knit Factory.
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Posted Oct 17, 2025
Designed a modern e-commerce store for Knit Factory with soft visuals, clean structure, and a warm UX that guides users from browse to buy.
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14
Views
164
Timeline
Feb 5, 2025 - Apr 18, 2025
Clients
Knit Factory
