Knit Factory E-commerce Redesign

Thomas Meijer

Knit Factory

Knit Factory’s old WooCommerce store no longer reflected the warmth and creativity of their Dutch home goods brand. It was slow, confusing, and lacked personality. I redesigned the entire shopping experience, refreshed the identity, and built a clear, tactile design system using Apfel Grotesk and Geist. The new store feels soft, human, and easy to navigate, with clear categories and smoother product pages. It’s a faster, more intuitive shop that finally feels like Knit Factory. Visit website

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Posted Oct 17, 2025

Designed a modern e-commerce store for Knit Factory with soft visuals, clean structure, and a warm UX that guides users from browse to buy.

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2

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13

Timeline

Feb 5, 2025 - Apr 18, 2025

Clients

Knit Factory

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Offeco E-commerce Store UX Redesign
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Bastiaansen Modestad | Custom e-commerce design

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