Visual design and art direction for IEL’s Executive Education campaigns. I developed a flexible visual system for multiple courses and programs, balancing strong typography, photography, brand consistency, and complex information hierarchies across digital communication assets.
1
163
Visual identity and event design system developed for a special edition of Hidden in Salvador, Brazil. Working from the existing Hidden brand, I created the edition’s visual language and expanded it across promotional graphics, environmental signage, wayfinding, VIP credentials, apparel, and other event touchpoints. The system was designed to remain bold, flexible, and recognizable across both physical and digital applications.
Distinctive brands & high-end websites, designed and built
1x
Hired
5.0
Rating
18
Followers
Distinctive brands & high-end websites, designed and built
Torna-te quem tu és. Become who you are.
That is the motto of Colégio Altiora, and the whole identity starts from it. Altiora is Latin for "higher things", so the symbol is a small "a" built from two pieces, an arch that rises and a yellow ball.
From those two pieces came everything else. The patterns, the brand elements, the icons for the school app, the classroom signs and the uniform all share the same arch and the same ball.
A school for those who always reach higher.
7
23
1.2K
CANTIN | You know our coffee. Meet the neighbors.
I found John James Audubon's The Birds of America (1827–1838) on Wikimedia Commons and in the National Gallery of Art's open collection, hand-coloured engravings where every bird is drawn life-size on the plant it lives on. I cropped seven public-domain plates, without captions or plate numbers, and trained a Recraft V4 Style on them that I called Audubon Aves do Brasil. Audubon never painted Brazil, so I used his way of drawing on Brazilian birds that live around our coffee farms. To tie it together I created CANTIN, an invented Brazilian coffee brand with the campaign line "You know our coffee. Now meet the neighbors." That brand is the twist, since his plates now sell a 2026 coffee on the poster, the campaign seal, the labels, the tins and the kraft bags.
Senior Art Director | AI Campaigns, Branding & Films
51
Followers
Senior Art Director | AI Campaigns, Branding & Films
FARO OSTERIA just got featured on Contra! ✨
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
Explore the project:
https://contra.com/community/eVKgBdEl-faro-osteria-italian-comfort-street
Independent concept. Creative direction, branding, packaging and AI assisted imagery by Mauricio Pontual / MP House Studio.
6
21
909
FARO OSTERIA — Italian comfort. Street energy.
A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.
Explore the complete project:
https://www.behance.net/gallery/255879863/Faro-Osteria-Food-Branding-Packaging-Design
14
26
1.3K
SIX PIECES. ONE VISION.
A conceptual fashion campaign by MP House.
I built a six-piece collection around mustard, sage, coral and pale blue, then explored how those pieces could work together across different looks. The same palette connects the clothing, casting, styling and outdoor setting.
The campaign moves between group compositions, individual portraits and a 30-second fashion film. Architecture gives the images their structure; colour and fabric bring the movement.
My role: creative direction, collection concept, styling direction and AI-assisted image and film development.
Created with Weave, Nano Banana, Midjourney and Seedance 2.5.
Independent concept by Mauricio Pontual / MP House Studio.
5
486
Another Contra feature! ✨
So happy to see BEYOND CAPSULE hand-picked by the Contra team.
This self-initiated project brought together brand identity, packaging, 3D and editorial art direction around one idea: making the product easier to understand through information, color and detail.
Thank you, Contra, for featuring my work again, and everyone who has taken a look and supported the project. It means a lot!
Explore the full project and film:
https://contra.com/community/QT8Yx218-beyond-capsule-brand-identity-packaging