Green Dentistry is a holistic dental clinic that understands oral health as part of a deeper form of care, connected to the body, mind, and energy. More than treating teeth, the clinic offers a conscious wellness experience grounded in listening, empathy, and prevention.

The challenge was translating this philosophy into a clear and sensitive visual language. The previous identity followed traditional dental conventions, which failed to express the human, natural, and energetic dimensions present in the clinic’s real experience.

The work focused on building a visual identity system that communicates calm, balance, and trust. Every element — color, typography, visual rhythm, and atmosphere — was designed to reduce anxiety, create emotional connection, and align the brand’s perception with Green Dentistry’s holistic values.