Roldão Atacadista is one of Brazil’s largest wholesale retail chains, with a strong physical presence across multiple cities and a growing digital ecosystem centered around its app and loyalty initiatives.

The motion graphics developed for Roldão were part of a broader communication strategy designed to connect physical spaces with digital touchpoints. The goal was to reinforce brand presence, guide customers to the nearest store, and encourage app downloads and engagement through clear, dynamic visual communication.

This project spans offline media, internal and external email marketing, and social media — showcasing how motion can adapt across environments while maintaining a cohesive brand experience.

The motion pieces were displayed in strategic locations throughout different cities, acting as digital signage for institutional and seasonal campaigns. Each animation was adapted to the region where it was exhibited, highlighting nearby stores and reinforcing proximity and accessibility.

Beyond brand awareness, the content encouraged practical actions such as downloading the Roldão app, accessing exclusive offers, and visiting the closest unit. Motion was used as a way to simplify information, capture attention in fast-paced urban environments, and create a strong visual presence outside traditional media channels.

As part of Roldão’s email marketing strategy, animated GIFs were created for headers and footers across multiple campaigns. These assets were designed to stand out inside inboxes while remaining lightweight and functional.

The animations communicated key benefits such as exclusive promotions, seasonal offers, app features, and internal communications for collaborators. Each piece was aligned with ongoing campaigns, reinforcing consistency across channels while adapting tone and messaging for internal teams and registered customers.

For digital platforms, short-form motion videos were developed to promote app downloads, user registration, and key brand initiatives. These pieces combined clear messaging with dynamic animation to drive action while strengthening Roldão’s visual identity on social media.

Together, these assets helped position motion as a core tool for both performance-driven communication and long-term brand reinforcement.