This project involved designing a visual communication system for Sherwin-Williams’ email marketing initiatives, focused on loyalty programs, digital tools, and product communication. The challenge was to translate complex information into clear, motivating messages while maintaining consistency with the brand’s strong and established visual identity.

The visual language was built to balance clarity and impact. Hierarchy, color, and iconography were used to guide the reader through benefits, actions, and value propositions in a fast, intuitive way. Each layout adapts to its purpose while remaining part of a cohesive system, reinforcing brand recognition and trust.

The result is a flexible email marketing framework that supports institutional messaging, encourages platform adoption, and communicates product value in a direct and accessible way.

Experiência SW is Sherwin-Williams’ loyalty program designed for sellers and resellers. The program rewards sales performance with points that can be exchanged for real experiences, such as vouchers, entertainment, and wellness activities.

The emails focus on explaining how points are earned, what they unlock, and why participating adds value to daily sales routines.

Click Catálogo is a digital tool created to support sellers in their daily work. It centralizes product information, technical details, and updates in one accessible platform.

Email communications highlight how the app improves productivity, speeds up decision-making, and helps sellers provide better service to their clients.

Product emails focus on launches and specific solutions, presenting clear benefits, use cases, and performance highlights.

The goal is to help professionals quickly understand what the product does, where it can be applied, and why it stands out, reinforcing trust and encouraging adoption.