This project was developed as
Joao Paulo Bastos
This project was developed as a 3D commercial for Lifespan, focused entirely on product animation and three-dimensional visual storytelling.
The work involved product modeling, lighting, texturing, and animation, with the goal of presenting the product in a clear, premium, and visually engaging way. The animation highlights form, materials, and functionality, using movement to enhance realism and perception.
Art direction and branding principles guided the overall look of the piece, ensuring consistency in tone, composition, and visual language. The result is a product-driven 3D commercial where animation and lighting play a central role in communicating value and quality.
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Posted Feb 7, 2026
This project was developed as a 3D commercial for Lifespan, focused entirely on product animation and three-dimensional visual storytelling. The work involve...
