Sugarcode ∗ Brand & Logo Design
Fernando Felix
Introduction
Sugarcode was a project close to my heart. As a self-taught developer, I know how tough it can be to find high-quality learning resources—especially those that blend coding with strong design fundamentals.
The brand’s tagline, Design, Code, and Action, perfectly captured its essence: a dynamic, engaging approach to learning. Inspired by the term sugarcode, we explored a candy theme in a way that felt smart and refined. The final mark? A playful yet sophisticated lollipop shape paired with a vibrant color palette, evoking creativity and excitement.
The result was a bold, versatile brand packed with visual elements that naturally resonate with young, aspiring developers—making the journey of learning to code feel as fun as it is rewarding.
Brand symbol in it's digital colored form.
Brand symbol use as a standalone app icon.
Main brand logo lockup.
Brand symbol shape handles view.
Main lockup in it's monochromatic version.
Sneak peek of Sugarcode's extensive Brand Guidelines book.
Banner sample featuring digital models carefully directed generated by AI.
Banner mockup scene with strong brand application.
Visual brand symbol, referencing a component as if it was made of people.
Bold brand color palette, perfect for digital use.
Business card visualization slide.
Visual elements visualization slide in sticker form.
Like this project
Posted Mar 15, 2024
Introducing a vibrant fusion of web development and fun! Dive into our fresh, playful branding — Design, code, and action.
