Sugarcode ∗ Brand & Logo Design

Fernando Felix

2

Art Director

Brand Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

Figma

Introduction

Sugarcode was a project close to my heart. As a self-taught developer, I know how tough it can be to find high-quality learning resources—especially those that blend coding with strong design fundamentals.
The brand’s tagline, Design, Code, and Action, perfectly captured its essence: a dynamic, engaging approach to learning. Inspired by the term sugarcode, we explored a candy theme in a way that felt smart and refined. The final mark? A playful yet sophisticated lollipop shape paired with a vibrant color palette, evoking creativity and excitement.
The result was a bold, versatile brand packed with visual elements that naturally resonate with young, aspiring developers—making the journey of learning to code feel as fun as it is rewarding.
Brand symbol in it's digital colored form.
Brand symbol in it's digital colored form.
Brand symbol use as a standalone app icon.
Brand symbol use as a standalone app icon.
Main brand logo lockup.
Main brand logo lockup.
Brand symbol shape handles view.
Brand symbol shape handles view.
Main lockup in it's monochromatic version.
Main lockup in it's monochromatic version.
Sneak peek of Sugarcode's extensive Brand Guidelines book.
Sneak peek of Sugarcode's extensive Brand Guidelines book.
Banner sample featuring digital models carefully directed generated by AI.
Banner sample featuring digital models carefully directed generated by AI.
Banner mockup scene with strong brand application.
Banner mockup scene with strong brand application.
Visual brand symbol, referencing a component as if it was made of people.
Visual brand symbol, referencing a component as if it was made of people.
Bold brand color palette, perfect for digital use.
Bold brand color palette, perfect for digital use.
Business card visualization slide.
Business card visualization slide.
Visual elements visualization slide in sticker form.
Visual elements visualization slide in sticker form.
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Posted Mar 15, 2024

Introducing a vibrant fusion of web development and fun! Dive into our fresh, playful branding — Design, code, and action.

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Art Director

Brand Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

Figma

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