pro
Mauricio Pontual
AI Art Director — brands, campaigns & visuals.
New to Contra
Mauricio is ready for their next project!
AI Becomes Editorial - Tropical Test
Part of an ongoing personal series exploring the limits of AI in fashion editorial. This episode tests character and wardrobe consistency across a tropical setting across multiple frames. Shot with real product references to push continuity under realistic conditions. AI isn't the concept. It's the medium.
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17
1.3K
Adidas "Grown Underground" — Spec Product Design & Campaign
Personal study exploring AI as a product design tool. A Superstar made from zero — texture, color and material conceived entirely through AI, then directed into a full campaign. No physical shoe existed. Shot like it already did.
4
7
1K
AI Fashion Editorial — Motion Experiment
Short-form AI-directed fashion editorial exploring minimal motion and controlled pacing. Art direction, prompt engineering, and creative concept by Mauricio Pontual / @mphouse_studio. Shot in a street editorial aesthetic with focus on color tension and jewelry detail.
1
967
Nordmørk — Independent Watchmaking Brand Identity
Nordmørk is an independent Norwegian watchmaking concept built around one idea: the whole only reveals itself up close.
The project combines brand strategy, naming, visual identity, art direction, product design, digital experience, social campaign and motion. Inspired by Nordic landscapes, the visual system translates moss, sand, fog and mineral textures into a quiet and precise horological universe.
View the complete project on Behance:
https://www.behance.net/gallery/253190619/Nordmoerk-Independent-Watchmaking-Brand-Identity
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326