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Mauricio Pontual
Senior Art Director | AI Campaigns, Branding & Films
Balão, Rufo & Teddy — the first four episodes.
Three eccentric characters. A shared visual world. Everyday situations turned into silent, surreal comedy.
01 — Runway
02 — The Rain
03 — The Bench
04 — The Door
This independent series explores character design, silhouette, physical performance and visual storytelling across a continuing cast.
Created, art directed and produced by Mauricio Pontual / MPHouse Studio. Films generated with Seedance through Higgsfield.
Follow @mphouse_studio on Instagram for the next episodes and more from this world:
https://www.instagram.com/mphouse_studio/
#ArtDirection #CharacterDesign #VisualStorytelling #AIAnimation #ShortFilm
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FARO OSTERIA just got featured on Contra! ✨
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
Explore the project:
https://contra.com/community/eVKgBdEl-faro-osteria-italian-comfort-street
Independent concept. Creative direction, branding, packaging and AI assisted imagery by Mauricio Pontual / MP House Studio.
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FARO OSTERIA — Italian comfort. Street energy.
A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.
Explore the complete project:
https://www.behance.net/gallery/255879863/Faro-Osteria-Food-Branding-Packaging-Design
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SIX PIECES. ONE VISION.
A conceptual fashion campaign by MP House.
I built a six-piece collection around mustard, sage, coral and pale blue, then explored how those pieces could work together across different looks. The same palette connects the clothing, casting, styling and outdoor setting.
The campaign moves between group compositions, individual portraits and a 30-second fashion film. Architecture gives the images their structure; colour and fabric bring the movement.
My role: creative direction, collection concept, styling direction and AI-assisted image and film development.
Created with Weave, Nano Banana, Midjourney and Seedance 2.5.
Independent concept by Mauricio Pontual / MP House Studio.
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