pro
Mauricio Pontual
AI Art Director — brands, campaigns & visuals.
New to Contra
Mauricio is ready for their next project!
Forever Musician — Parkinson's Foundation Spec Campaign
Spec campaign for World Wide Musicians United and the Parkinson's Foundation. 240,000 musicians worldwide live with Parkinson's, many of whom lost not just their income but their identity. The idea: give them back their...
"Fresh Isn't Luck" — AI Food Campaign Spec
Spec campaign exploring AI food photography and art direction. Sea to plate in 6 controlled steps. Cold light, deep blacks and texture built entirely through generative AI.
Little Red Riding Hood — Book Cover Design
Personal study in editorial book design for a reimagined illustrated edition of the Brothers Grimm classic. The typography was hand-lettered and treated as the primary narrative device — chaotic, unstable, with the danger of the story...
Replicable AI Model — Locking Identity Across Shoots
A technical study on AI model consistency. Documents the process of creating a master image to lock facial structure and skin texture, then replicating that identity across different locations, wardrobe and lighting conditions. The trick isn't creation. It's consistency.
Adidas "Grown Underground" — Spec Product Design & Campaign
Personal study exploring AI as a product design tool. A Superstar made from zero — texture, color and material conceived entirely through AI, then directed into a full campaign. No physical shoe existed. Shot like it already did.
