SIX PIECES. ONE VISION. A conceptual fashion campaign by MP House. I built a six-piece collection...SIX PIECES. ONE VISION. A conceptual fashion campaign by MP House. I built a six-piece collection...
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I built a six-piece collection around mustard, sage, coral and pale blue, then explored how those pieces could work together across different looks. The same palette connects the clothing, casting, styling and outdoor setting.
The campaign moves between group compositions, individual portraits and a 30-second fashion film. Architecture gives the images their structure; colour and fabric bring the movement.
My role: creative direction, collection concept, styling direction and AI-assisted image and film development.
Created with Weave, Nano Banana, Midjourney and Seedance 2.5.
Independent concept by Mauricio Pontual / MP House Studio.
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.