KOLDPRESS — Visual Identity & Packaging 🇦🇺
For this Melbourne-based cold-pressed juice brand, the challenge was to create a system that fits naturally within high-end Yoga and Pilates studios.
Principles applied:
The product as the message: With ingredients this fresh and vibrant, the design must step back. The juice’s natural color is the hero.
Visual Honesty: Transparent labels and clean typography to reflect purity and health.
Contextual Harmony: A minimalist aesthetic that feels at home in premium wellness spaces.
A sincere brand where design serves as an invisible bridge between the product and the consumer.
#PackagingDesign #Melbourne #Minimalism #Wellness #HonestDesign
Check it out (https://contra.com/p/YbUPXANU-apotheek-maertens)
DINO’S — Visual Identity & Packaging (Snapshot)
Working closely with the client, I developed a system for this family-run business in Vienna to balance a 30-year legacy with a functional street-food aesthetic.
The Essentials:
Identity & Packaging: A bold, legible system including cups and wraps optimized for high-volume service.
Digital Menus: Frictionless interface design for on-site screens to ensure quick reading.
Art Direction (AI): Used to define the photographic style and interior mood, ensuring brand consistency across all touchpoints.
A sincere, scalable brand that strips away the superfluous to focus on what matters: utility and quality.
#PackagingDesign #FunctionalDesign #Branding
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Maison 85 — Brand System
What they do
Maison 85 is a US-based importer and curator of premium European gastronomy. They act as a logistical and commercial bridge, representing established continental brands.
The challenge
Building a strong identity that supports—rather than competes with—the brands it represents. The system must integrate diverse product origins and formats under one coherent structure.
The strategy
A restrained system focused on structure over decoration. I implemented a dual-use logic:
maison85: For institutional clarity.
m85: A compact mark for operational and logistical efficiency.
The result
A disciplined, scalable framework designed to stay quiet so the products can speak. Design as infrastructure, not expression.
#BrandSystem #VisualIdentity #MinimalistDesign #FoodLogistics #DesignStrategy
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Creative & Editorial Direction: blublublabla
4 years ago, in collaboration with rozmluvmedetianglicky.cz (http://rozmluvmedetianglicky.cz), I led the visual realization of their ecosystem: blublublabla TV and 12 books (ages 3-8) for parents to strengthen their children's English at home.
• Editorial: I gave form to the content through "silent design".
• CD/AD: I steered the intercultural focus and led the team: ~2,000 illustrations by @robertogerman1970, @limomelon, @drawsiree & motion by @hmercado.
Order and meaning for a collective effort.
#Design #Prague #Education