DINO’S — Visual Identity & Packaging (Snapshot)
Working closely with the client, I developed a system for this family-run business in Vienna to balance a 30-year legacy with a functional street-food aesthetic.
The Essentials:
Identity & Packaging: A bold, legible system including cups and wraps optimized for high-volume service.
Digital Menus: Frictionless interface design for on-site screens to ensure quick reading.
Art Direction (AI): Used to define the photographic style and interior mood, ensuring brand consistency across all touchpoints.
A sincere, scalable brand that strips away the superfluous to focus on what matters: utility and quality.
#PackagingDesign #FunctionalDesign #Branding
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1.4K
Maison 85 — Brand System
What they do
Maison 85 is a US-based importer and curator of premium European gastronomy. They act as a logistical and commercial bridge, representing established continental brands.
The challenge
Building a strong identity that supports—rather than competes with—the brands it represents. The system must integrate diverse product origins and formats under one coherent structure.
The strategy
A restrained system focused on structure over decoration. I implemented a dual-use logic:
maison85: For institutional clarity.
m85: A compact mark for operational and logistical efficiency.
The result
A disciplined, scalable framework designed to stay quiet so the products can speak. Design as infrastructure, not expression.
#BrandSystem #VisualIdentity #MinimalistDesign #FoodLogistics #DesignStrategy
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1.3K
Creative & Editorial Direction: blublublabla
4 years ago, in collaboration with rozmluvmedetianglicky.cz (http://rozmluvmedetianglicky.cz), I led the visual realization of their ecosystem: blublublabla TV and 12 books (ages 3-8) for parents to strengthen their children's English at home.
• Editorial: I gave form to the content through "silent design".
• CD/AD: I steered the intercultural focus and led the team: ~2,000 illustrations by @robertogerman1970, @limomelon, @drawsiree & motion by @hmercado.
Order and meaning for a collective effort.
#Design #Prague #Education
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KOLDPRESS — Visual Identity & Packaging 🇦🇺
For this Melbourne-based cold-pressed juice brand, the challenge was to create a system that fits naturally within high-end Yoga and Pilates studios.
Principles applied:
The product as the message: With ingredients this fresh and vibrant, the design must step back. The juice’s natural color is the hero.
Visual Honesty: Transparent labels and clean typography to reflect purity and health.
Contextual Harmony: A minimalist aesthetic that feels at home in premium wellness spaces.
A sincere brand where design serves as an invisible bridge between the product and the consumer.
#PackagingDesign #Melbourne #Minimalism #Wellness #HonestDesign
Check it out (https://contra.com/p/YbUPXANU-apotheek-maertens)
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1.2K
Salah Medical Weight Loss is a medical clinic specializing in physician-supervised, sustainable weight loss and long-term health management.
Challenge
Communicating a complex, medically driven approach to weight loss while standing apart from generic wellness clinics.
Strategy
Create a clear and credible visual system that translates medical care, lifestyle guidance, and long-term follow-up into trust and clarity.
Identity
A bold-to-light wordmark reflects the patient journey. A secondary shield symbol with a downward arrow represents health protection and controlled weight loss.
Outcome
Stronger medical credibility, clearer communication of services, and increased patient confidence across digital platforms.
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475
Rooted by Core Studio
Logo Design
Rooted is a nourishment concept developed as a sub-brand of Core Studio, a ladies-only boutique Pilates studio in Abu Dhabi focused on community and holistic well-being.
The logo was conceived as a custom typographic wordmark where meaning is embedded directly into the structure. A subtle branch is integrated into the letter “R”, reinforcing the idea of growth and origin without relying on external symbols or common wellness clichés.
The controlled geometry of the typography balances the organic gesture, maintaining a calm, modern, and premium tone aligned with Core Studio’s visual language.
The result is a scalable and versatile logo designed to support future growth beyond smoothies into coffee, food, and retail applications, while preserving visual cohesion within the Core Studio ecosystem.