pro
Mauricio Pontual
AI Art Director — brands, campaigns & visuals.
New to Contra
Mauricio is ready for their next project!
This is part of my portfolio update — currently in progress. Still testing layout, pacing, and content as I rebuild the site. More finished work and case studies coming soon.
THE ORIGINAL REBELS. STILL HERE.
Vans hasn't changed the Old Skool since 1977. The people who wore it first haven't changed their attitude either, only their age. This project asks a simple question: what if the brand stopped treating its original customer as the past, and...
3:13 PM
Odòyá, Iemanjá
AI + Art Direction
An editorial tribute to Iemanjá, the ocean mother. Every February 2nd, thousands gather at the shore — white flowers, candles, and offerings carried into the sea. A ritual of devotion that turns the beach into a sacred space.
Women in...
AI Campaign Study — Rayne Demonseed
What if a full campaign could be built from two reference photos?
A self-initiated study in AI-driven campaign production. Two product reference images. No client, no crew, no location shoot. From those two images, I built a complete cinematic...
The client needed to test new fabric options on product photos he already had approved, keeping every other element identical and changing only the fabric and its texture. Two problems were blocking this: the fabric reference could not be applied to the base at real scale, and...