pro
Mauricio Pontual
AI Art Director — brands, campaigns & visuals.
New to Contra
Mauricio is ready for their next project!
Adidas "Grown Underground" — Spec Product Design & Campaign
Personal study exploring AI as a product design tool. A Superstar made from zero — texture, color and material conceived entirely through AI, then directed into a full campaign. No physical shoe existed. Shot like it already did.
AI Becomes Editorial - Tropical Test
Part of an ongoing personal series exploring the limits of AI in fashion editorial. This episode tests character and wardrobe consistency across a tropical setting across multiple frames. Shot with real product references to push continuity...
Replicable AI Model — Locking Identity Across Shoots
A technical study on AI model consistency. Documents the process of creating a master image to lock facial structure and skin texture, then replicating that identity across different locations, wardrobe and lighting conditions. The trick isn't creation. It's consistency.
Forever Musician — Parkinson's Foundation Spec Campaign
Spec campaign for World Wide Musicians United and the Parkinson's Foundation. 240,000 musicians worldwide live with Parkinson's, many of whom lost not just their income but their identity. The idea: give them back their...
"Fresh Isn't Luck" — AI Food Campaign Spec
Spec campaign exploring AI food photography and art direction. Sea to plate in 6 controlled steps. Cold light, deep blacks and texture built entirely through generative AI.
