pro
Mauricio Pontual
AI Art Director — brands, campaigns & visuals.
New to Contra
Mauricio is ready for their next project!
Le Chameau 1927 | The French Don't Stay Clean
Spec campaign created from scratch with generative AI, including concept, copywriting, product imagery, female models, outdoor applications and a short film.
Nordmørk — Independent Watchmaking Brand Identity
Nordmørk is an independent Norwegian watchmaking concept built around one idea: the whole only reveals itself up close.
The project combines brand strategy, naming, visual identity, art direction, product design, digital...
Le Chameau 1927 | The French Don't Stay Clean
Spec campaign created from scratch with generative AI, including concept, copywriting, product imagery, female models, outdoor applications and a short film.
This is part of my portfolio update — currently in progress. Still testing layout, pacing, and content as I rebuild the site. More finished work and case studies coming soon.
THE ORIGINAL REBELS. STILL HERE.
Vans hasn't changed the Old Skool since 1977. The people who wore it first haven't changed their attitude either, only their age. This project asks a simple question: what if the brand stopped treating its original customer as the past, and...
