pro
Mauricio Pontual
AI Art Director — brands, campaigns & visuals.
New to Contra
Mauricio is ready for their next project!
Adidas "Grown Underground" — Spec Product Design & Campaign
Personal study exploring AI as a product design tool. A Superstar made from zero — texture, color and material conceived entirely through AI, then directed into a full campaign. No physical shoe existed. Shot like it already did.
2
5
288
AI Fashion Editorial — Motion Experiment
Short-form AI-directed fashion editorial exploring minimal motion and controlled pacing. Art direction, prompt engineering, and creative concept by Mauricio Pontual / @mphouse_studio. Shot in a street editorial aesthetic with focus on color tension and jewelry detail.
0
277
Replicable AI Model — Locking Identity Across Shoots
A technical study on AI model consistency. Documents the process of creating a master image to lock facial structure and skin texture, then replicating that identity across different locations, wardrobe and lighting conditions. The trick isn't creation. It's consistency.
1
165
Vans "Every Relationship Has an End" — Spec Campaign
Spec campaign and photomontage study for Vans. The concept explores the emotional attachment skaters build with their shoes over time, turning worn-out sneakers into relics worth mourning. Developed as a personal creative exercise in art direction and image composition.
0
269
AI Becomes Editorial - Tropical Test
Part of an ongoing personal series exploring the limits of AI in fashion editorial. This episode tests character and wardrobe consistency across a tropical setting across multiple frames. Shot with real product references to push continuity under realistic conditions. AI isn't the concept. It's the medium.
2
195
Forever Musician — Parkinson's Foundation Spec Campaign
Spec campaign for World Wide Musicians United and the Parkinson's Foundation. 240,000 musicians worldwide live with Parkinson's, many of whom lost not just their income but their identity. The idea: give them back their instrument and photograph the reunion. Real music therapy patients, real instruments, shot in black and white to strip everything back to what matters.
0
56
Little Red Riding Hood — Book Cover Design
Personal study in editorial book design for a reimagined illustrated edition of the Brothers Grimm classic. The typography was hand-lettered and treated as the primary narrative device — chaotic, unstable, with the danger of the story living inside the letterforms rather than in illustration.
0
98
"Fresh Isn't Luck" — AI Food Campaign Spec
Spec campaign exploring AI food photography and art direction. Sea to plate in 6 controlled steps. Cold light, deep blacks and texture built entirely through generative AI.
0
76
Chanel No.5 — "One Drop" Spec Film
Spec film for Chanel No.5. A 45-second narrative built around the sensory experience of a single drop of perfume. Shot entirely with generative AI, directed scene by scene with consistent character, wardrobe and location. Paris streets to gilded interiors, one continuous visual world.
0
238
Le Chameau — "The French Don't Stay Clean" Spec Campaign
Unsolicited spec campaign for Le Chameau 1927. Full creative direction: campaign concept, copywriting, outdoor advertising mockups, and a short film. Built entirely with generative AI tools. Demonstrates end-to-end brand storytelling — from strategy to final execution.
0
282
Don't Blink — AI Fashion Campaign
Full AI fashion campaign built from a single reference frame. Art direction, model casting concept, wardrobe, location, and lighting — all directed through AI. Demonstrates end-to-end creative production without a physical set.
0
278