FARO OSTERIA — Italian comfort. Street energy. A brand and takeaway concept built around the enti...FARO OSTERIA — Italian comfort. Street energy. A brand and takeaway concept built around the enti...
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A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.
That one red carrier with separate pasta, bread, and cheese trays is the smart part. The same blocky wordmark then sits cleanly on the bag, cap, and uniform, so the street look actually matches the box.
Seasonal identity for Beat Film Festival. The challenge: create a concept where cinema helps audiences process a turbulent cultural and historical moment — staying relevant and resonant rather than offering escape from it.
The identity metaphor for BFF is a shared journey — audience and festival alike searching for solid ground. "Get on Board" is an invitation to hop into the same boat, riding together the waves of emotion sparked by film and shaped by the turbulence around us. Beat becomes the lighthouse in that storm — a sense of safety, belonging, and a moment worth sharing.
SENE Car Rentals Client project — Turned a car rental brand into a premium booking experience
For this concept, I focused on making the booking process easy to understand while keeping the overall design clean and premium. The hero section puts the car, brand, and booking form together so users can quickly find what they need.
I worked on the visual direction, layout, typography, booking flow, and overall user experience.
The goal was simple: make renting a car feel easier.
I’d love to know what you think about the design.
If you're working on a car rental, travel, or service-based business and need a website design, feel free to reach out.
Most real estate brands look like they were designed not to offend anyone. Arcova was designed to be impossible to ignore.
Electric lime. Forest green. A house mark that owns a building facade as confidently as it owns a tote bag. "Build where others only look." "What we build today is what stands tomorrow."