Celvana brand identity & packaging for a red light therapy brand launching in the US.

The category is crowded with identical, unbranded panels. Celvana sells precision, so the brand had to look like medical equipment you can trust: clinical, exact and professional. Brand identity case study Packaging case study

This is high end branding

Nothing rots in salt.

So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.

HALITE. Case study live soon.

Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.