A conversion-focused digital experience for a Pilates and physiotherapy studio in Brasília, Brazil. Corpus needed a landing page designed to turn paid-media traffic into real conversations, while staying true to the brand’s warm, editorial identity. I translated the existing visual language into a responsive web experience built around movement, photography and typography. Instead of relying on conventional healthcare layouts or generic UI patterns, the interface uses scale, rhythm and interaction to make the brand feel physical and human. The experience adapts its entry point to different campaigns, including Pilates, physiotherapy and RPG, creating a direct connection between the ad and the landing page. Services, contextual imagery and WhatsApp CTAs are integrated throughout the journey without disrupting the visual experience. The project covers art direction, web design, responsive design, interaction and AI-assisted front-end development, from concept to a functional digital experience.

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Branding for Corpus, a Pilates and physiotherapy studio. I developed a warm and contemporary identity focused on movement, wellbeing and a more refined, tactile approach to the brand across physical and digital applications.

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Cover image for Editorial layout and a graphic

Editorial layout and a graphic system for Aria's corporate portfolio. Typography, reading rhythm and image placement connect the company's introduction to its projects. A system for telling a company's story. https://philipebastos.com/en/projects/aria/

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ICON — VIP Card & Presentation Box Art direction and design for ICON’s VIP card and presentation box, conceived as a complete premium brand touchpoint. I developed both the card and its custom packaging, combining restrained typography, materiality, color and finishing details to create a cohesive object that reinforces the development’s sense of exclusivity and sophistication.

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Philipe Bastos

Senior Art Director blending craft, branding & AI.