Philipe Bastos's Work | ContraWork by Philipe Bastos
Philipe Bastos
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Philipe Bastos

Senior Art Director blending craft, branding & AI.

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Brasília - Brasilia, Brazil

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Brasília - Brasilia, Brazil

Branding for Corpus, a Pilates and physiotherapy studio. I developed a warm and contemporary identity focused on movement, wellbeing and a more refined, tactile approach to the brand across physical and digital applications.
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Cover image for Editorial layout and a graphic
Editorial layout and a graphic system for Aria's corporate portfolio. Typography, reading rhythm and image placement connect the company's introduction to its projects. A system for telling a company's story. https://philipebastos.com/en/projects/aria/
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Corpus started with a real operational problem. A shared healthcare practice in Brasília has one consultation room used by different professionals and specialties. What looked like a simple scheduling problem quickly became a coordination problem: checking availability, accounting for transitions between specialties, managing patients, reminders, cancellations and billing. I built Corpus to absorb that complexity. It turns a fragmented, message-based workflow into one clear scheduling experience, with a time-aware interface, automatic room-transition rules, patient context, cancellation logic and Ask Corpus, a natural-language layer for getting things done without navigating the booking system. One principle guided the project: AI interprets. The system decides. Natural language makes the experience faster, while availability, conflicts, permissions and billing remain deterministic. Building this with Lovable was also a genuinely enjoyable experiment in how far a product can be taken within one environment. Beyond the application itself, I used Lovable to build an interactive case study and even a fully code-driven product film, using the same visual language to design not only the product, but also how its story is told. Explore the interactive case: https://bookingcorpus.lovable.app/case From “Can I use the room?” to “You’re booked.” #lovablechallenge
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ICON — VIP Card & Presentation Box Art direction and design for ICON’s VIP card and presentation box, conceived as a complete premium brand touchpoint. I developed both the card and its custom packaging, combining restrained typography, materiality, color and finishing details to create a cohesive object that reinforces the development’s sense of exclusivity and sophistication.
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