Instituto STIMA: Dental Brand Identity (Art Direction)

A dental clinic focused on oral health, caring for patients for more than 16 years. Art direction by Mateus Franzé; brand identity designed by Mateus Belchior.

The slogan says it before anything else. The whole direction aims at the feeling of care: welcoming, professional and trustworthy, and never irreverent, because it deals with people's self-esteem.

Navy leads the palette; earth, sand and linen turn around it. The a of the logo carries a smile and works alone where the full name does not fit.