G7 Jurídico: A Launch Page That Shows Proof Before Price

G7 Jurídico was launching a study club for procedural law, and the page before this one was not converting. The audience is lawyers, judges and prosecutors: people who buy on authority, not on discounts.

So the order of the page follows how this audience decides. Names come before proof, and proof comes before price. The first thing you meet is who is teaching, then what the club covers, then how a month inside it works, and only after all of that, the plans.

The right company: the club opens with the people behind it.

What each cycle is made of, laid out before anyone asks.

The journey step by step, so a busy professional can see the month before joining it.

Who the club is for, in five lines, so the right people recognize themselves and the wrong ones leave early.

A dark, quiet page with gold accents, closer to a law library than to a course sale. I did the brand and the landing page for the launch. In Portuguese, for a Brazilian audience.

The page, scrolling top to bottom.