Favi, my first Shopify store, from brand to storefront

Favi was my first Shopify project, an online store for children's toys that I built from zero, from the name on the box to the checkout. The whole idea fits in the tagline, "The whole world to discover".

This one is a milestone for me. For years I designed brands and handed them over for someone else to build. Here I did everything, the identity, the theme, the product setup, the languages and the final delivery. Knowing every step made the brand better, because each decision on the logo already had the store in mind, and each page of the store already spoke the brand. Nothing got lost between hands.

The store was made to sell in more than one country, so the brand had to travel. I drew a chunky, friendly serif wordmark in coral and set the tagline to the exact width of the name, in six languages.

My first palette leaned too pink, and toys are for every kid. The final one is warm without picking a side, coral and night blue with sunny accents. Fraunces sets the headlines and Outfit carries the text, in the brand book and in the store.

Every good kids' brand has someone to root for. Favi has a toddler in a coral beanie, drawn with a loose line and flat color, with 17 poses for the store, the packaging and the ads. On the homepage he waves at every visitor.

Then came the part I was most excited to learn. I connected the domain, set up the theme and built custom sections in code, so the store looks like Favi and not like a template. I added the products with photos and color variants, wrote pages that answer what parents ask before buying, translated the whole store into four languages, and set up the policies and the store email.

Seeing it live, with the brand working in every corner, was one of the best feelings I've had in a project.

To see how far the brand could go, I explored a line of Montessori wooden toys with the logo laser engraved, plus the packaging, the shipping kit, posters and business cards.