Bodoá: Beauty Brand Identity and Website
Mateus Franzé
Bodoá is a complete beauty and wellness space: hair salon, barbershop, aesthetics, nails, massage and spa in a single experience. The challenge was a sophisticated, memorable brand that could hold different specialties together without losing warmth.
The classic, as a signature
Victorian architecture translated into lines, frames and ornaments with a contemporary presence. Burgundy, deep green, ivory and gold make a sensory palette.
The identity beyond the logo
Packaging, stationery, robes and the space itself, all speaking the same language.
An online home for the brand
The website sells the experience before the service: the space first, the specialties next, and the booking once the desire is already there.
The website, scrolling top to bottom.
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Posted Oct 5, 2026
Brand identity and website for a beauty space with salon, barbershop, nails, aesthetics and spa under one roof.
