Oraé Elixir – Line 1 was designed around an apothecary-inspired concept: artisanal, sensory, and rooted in ancestral knowledge. From the beginning, the brand was conceived to speak primarily to the feminine universe, where everyday care becomes ritual, presence, and reconnection.

The concept draws from traditional handcrafted potions, guided by intention, balance, and knowledge passed down through generations. The mouthwash moves away from conventional clinical aesthetics, positioning itself as a more intimate and conscious act of self-care.

The visual identity reflects this approach through handcrafted cues, soft and welcoming colors, and a graphic language inspired by nature and alchemy. Every decision was made to engage the senses and create an emotional bond with the user.

More than a hygiene product, Oraé Elixir Line 1 offers a contemporary apothecary experience — gentle, feminine, and aligned with a mindful lifestyle.