Initial directions: exploring a calmer, more intentional furniture buying experience.
🤝🏼 Always open to conversations around product, systems, and scaling the right way.
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Some projects are deliverables.
The best ones are partnerships.
Long-term.
End-to-end.
Built on trust, vision, and real belief in the idea.
That’s where meaningful work lives.
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Week 1 of a 6-month product build — a next-gen execution OS.
Exploring emotional UI:
Light → Dark → Dynamic backgrounds.
Execution OS, but human-first.
The idea was to create an identity that feels as warm and honest as the people behind the brand, while still standing out on the shelf.
The visual direction brings together bold colours, playful founder illustrations, and a touch of nostalgia to make organic baking feel approachable rather than overly serious.
Every element is designed to reflect brand’s philosophy: real ingredients, no shortcuts, and desserts worth coming back for.
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Another set of mockups for Bakedwell
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Another round of mockups exploring the world of fruity, fizzy, slightly ridiculous refreshment.
SolJoy is an AI-powered tarot chat app that gives users personalized, context-aware guidance through a real-time conversational interface, "Conversations With Your Soul." Users start new readings, get real-time AI card interpretation grounded in their actual question and history (not generic card meanings), revisit past readings with saved insights, and reflect through a personal journal. The app also connects users to a real human coach for 1:1 sessions, blending AI-driven reflection with human support.
We built a calm, trust-first experience that turns tarot from a one-off card pull into an ongoing, personal practice, users pick up exactly where they left off, track recurring themes across readings, and can escalate to a real coach when they want deeper guidance.
Key Features
Real-Time AI Card Interpretation
Context-Aware, Personalized Guidance
Reading History with Saved Insights
Personal Journal
Private 1:1 Coach Connection
Blog Section
Users often struggle with -:
Getting tarot guidance that feels generic or disconnected from their actual question
No way to track recurring themes or patterns across multiple readings
Wanting deeper human guidance beyond what AI alone can offer
SolJoy delivers a calm, personalized experience that treats tarot as an ongoing relationship with yourself, backed by AI for daily reflection and a real coach for deeper support. The app bridges AI conversation, personal journaling, and human coaching into one continuous self-discovery practice.