Gymcat - Sportswear E-commerce Brand
Harshit Sharma
Brand Designer
UX Designer
Product Designer
Adobe Illustrator
Adobe Photoshop
Figma
Gymcatch
Overview
I had the privilege of rebranding GYMCAT, a London-based activewear clothing line designed for women, by a woman. This project was a joy to work on, fueled by the founder's infectious energy and vision for the brand. The goal was to create a digital identity that reflected GYMCAT’s fierce personality, empowering mission, and versatile product line.
Prototype
Process
Research & Strategy
Conducted an in-depth analysis of market trends in the activewear industry to understand the competitive landscape.
Identified the target audience and crafted a strategy to blend GYMCAT’s bold personality with a seamless online experience.
Design Concept
Developed a sleek black-and-white colour scheme to convey sophistication and elegance, appealing to customers dedicated to improving themselves both inside and outside the gym.
Prioritized a minimalist design approach to emphasize versatility—showcasing a product that’s equally at home in a gym session at 9 AM and tea with the Queen at 5 PM.
Execution
Designed a user-friendly, highly navigable website that seamlessly integrates GYMCAT’s fierce identity with functionality.
Ensured the design captured the essence of empowerment and femininity, resonating with the brand’s mission to inspire women.
Homepage
Product Detail Page
Cart
Product Listing Page
Sign In Page
Outcome
The result is a brand identity that is unapologetically fierce and beautifully feminine, perfectly encapsulating GYMCAT’s mission and audience. The rebranding and redesign brought the founder's vision to life, creating a polished, empowering aesthetic that resonates with customers and positions GYMCAT as a standout in the activewear industry.
Key Highlights
The minimalist black-and-white colour palette for a sophisticated, versatile look.
Seamless navigation to enhance the user experience.
Brand identity crafted to empower and inspire women.
This project reflects my ability to combine research-driven strategy with creative execution, delivering a brand transformation that is both impactful and enduring.
