End-to-End UX Audit and Redesign for Wellness Marketplace
Manish Pal
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Posted Dec 21, 2025
Conducted a full UX audit of Uptrend’s consumer & partner apps, dashboards, and websites, then scoped a unified redesign + bonus founder site UX review.
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Timeline
Dec 2, 2025 - Dec 20, 2025
UX Audit & Product Redesign for Multi-Platform Wellness Marketplace
Industry:
Wellness & Lifestyle Services (Beauty, Salons, Spas & Wellness)
Client:
Uptrend India (Multi-stakeholder booking & marketplace platform)
Services:
UX Audit, Product Strategy, Cross-Platform Redesign
Scope
Comprehensive UX audit across the entire product ecosystem, including:
• Consumer Mobile App
• Partner Mobile App
• Consumer Dashboard
• Partner Dashboard
• Consumer Website
• Partner Website
Additionally, performed a personal site UX review for the client’s founder website as a bonus engagement.
Overview of the Product
Uptrend is a curated platform connecting users with trusted salons, spas, wellness studios, and service professionals, offering:
Instant discovery and booking
Flexible scheduling and payments
Loyalty/coin-based wallet balance
Separate interfaces for consumers and partners (service providers) to manage bookings and operations
The product ecosystem includes both user-facing apps and operational dashboards for partners.
Challenge
The client needed a holistic assessment of usability and UX consistency across multiple product touchpoints:
Multiple interfaces created UX fragmentation
Inconsistent user flows between consumer and partner journeys
Web and app experiences felt disconnected
Dashboards were not aligned with key operational needs
Lack of strategic prioritization for mobile & web interactions
In addition, the founder’s personal site lacked alignment with the main product’s brand experience, leaving potential credibility and narrative gaps.
Our Approach
Holistic UX Audit
We audited all platforms (apps, dashboards, websites) against core UX criteria:
Heuristic evaluation
Usability flow analysis
Persona alignment
Conversion & engagement friction points
Cross-platform experience gaps
This included audit reports on both consumers’ and partners’ touchpoints, identifying friction in navigation, prioritization of actions, feedback gaps, and visual inconsistency.
Stakeholder Workshops & Roadmapping
Collaborated with product owners to align audit insights with business goals:
Core journeys defined (booking, scheduling, wallet top-ups, service discovery)
Partner workflows mapped (booking management, payout tracking, operations)
Prioritized UX outcomes tied to key metrics (conversion lifts, retention, task completion times)
Strategic Experience Redesign (Ongoing)
Based on the audit, we initiated redesign work focused on:
1. Unified Design Language
Fostering a consistent experience across all products (app + web + dashboards).
2. Streamlined Navigation
Reducing cognitive load and aligning key workflows (booking, scheduling, wallet, profile).
3. Contextual Dashboard Insights
Redesigning partner dashboards for at-a-glance operational visibility and quick actions.
4. UX Patterns for Engagement
Implementing feedback loops, progressive disclosure, and guided interactions.
Personal Brand UX Review
As a bonus, the audit expanded to the founder’s personal website to align narrative, credibility, and digital presence with the core brand identity.
Impact & Results (Early Indicators)
While the redesign is ongoing, the audit delivered:
Actionable UX roadmap tied to product KPIs
Cross-platform alignment recommendations
Clear journey maps for partner & consumer personas
Prioritized backlog for design improvements
Evidence-led design decisions to reduce friction and increase conversions
