A next-gen HR platform needed to strengthen its enterprise presence and deliver a unified, scalable experience across web and mobile. Key goals included:
Creating a conversion-optimized enterprise website to attract mid-size and large organizations
Designing a scalable HRM mobile app spanning core HR functions
Establishing clear, trust-driven product positioning suitable for enterprise buyers
Solution
The engagement included both design and strategic transformation:
Enterprise Website
Built a conversion-focused site with:
Strong enterprise positioning
Compliance-aligned messaging
Minimal, modern visual direction
HR Mobile App
Designed core HR modules including:
Onboarding
Leave & Attendance
Performance Dashboards
Employee Directory
Unified Inbox & Notifications
Each module emphasized learnability, task speed, and enterprise scalability.
Design System & Strategy
Created a modular design system for both web + mobile
Wrote enterprise-ready copy and messaging frameworks
Aligned the platformโs visual identity with its long-term product roadmap
Impact & Results
Unified design system adopted across web and mobile
40% faster task completion for HR managers during usability testing
Stronger enterprise credibility through refined positioning and website experience
Scalable foundation enabling the platform to expand across industries and HR use cases
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Posted Nov 17, 2025
Overhauled web and mobile experience for an enterprise HR platform, enhancing scalability and enterprise positioning.