𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗮 𝗩𝗶𝗿𝗮𝗹 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗮𝗺𝗲
A private sports community had built a full-blown game system offline - managing ranks, badges, shields, and even penalties entirely through Excel sheets and WhatsApp.
No platform. No campaigns. Just word-of-mouth and it went viral.