Instantpay - Business Banking SaaS Platform

Revamping Instantpay’s website to boost user retention, streamline transactions, and enhance customer support. Focused on performance optimization, simplifying the navigation, integrating modern payment solutions, and improving the overall user experience. This resulted in faster transactions, improved support, and increased engagement, positioning Instantpay as a competitive player in the fintech market.

The Instantpay website needed a redesign to address critical user pain points such as slow performance, cumbersome transaction processes, and inadequate customer support. The objective was to improve speed, simplify navigation, integrate modern payment solutions (like UPI and QR codes), and provide better access to support and reporting.

Users were frustrated with slow website performance, especially during peak hours. Complex transaction flows and a lack of key payment methods like UPI and QR codes were causing them to seek alternatives. Competitors like Go Payment and Eko offered superior experiences, so the need for a redesign was urgent to retain and attract users.

User Research: Conducted user interviews to identify pain points and analyzed competitor platforms for insights.

Design Strategy: Focused on simplifying navigation, improving performance, and adding UPI/QR code payments.

Development: Optimized the backend for faster transactions and redesigned the layout for better user flow.

User Testing: Tested new features like live chat support, new reporting tools, and mobile-first design.

Performance Optimization: Ensuring fast load times during high-traffic periods without compromising functionality.

Complex Transaction Flows: Streamlining the multi-step processes, such as OTP verifications and transaction limits, to reduce friction.

Integrating Modern Payment Methods: Adding UPI and QR code payments, ensuring smooth transitions for users.

Customer Support: Making customer support easy to find and accessible at all times.

Include mockups of the redesigned homepage, payment page, and reporting interface here

40% improvement in site speed, ensuring faster transaction completion during peak hours.

30% decrease in time spent navigating the site thanks to a simplified layout and streamlined processes.

25% increase in UPI and QR code payment usage, expanding payment options for users.

50% reduction in unresolved support issues after integrating 24/7 live chat and a new help section.

40% reduction in time to retrieve transaction histories and generate reports, leading to better business management for users.

“I highly recommend Harshit Sharma as an exceptional Brand, Product, and Framer Designer. His expertise in B2B payments helped design user-centric web pages and products, enhancing our user experience. Harshit revamped dashboards, created interactive prototypes, and aligned designs with our brand. He excels in user research, problem-solving, and timely delivery. His work boosted client satisfaction, reduced onboarding time, and strengthened our B2B fintech brand image. An invaluable contributor!”

If you want to improve your website's user experience and boost retention, contact us today to discuss your project and create a seamless, efficient platform for your users.