Skelmet: a flame-skull brand, from the mark to the box

Client: Skelmet · My role: brand identity, colour, packaging and product imagery · Year: 2026 · Live: skelmet.in

Skelmet makes a wall mount for motorcycle helmets: a 3D-printed flame skull on a black arm. The helmet goes on the skull, the gloves and keys hang below, and storage turns into something you want on the wall.

Riders spend a lot on a helmet and then leave it on a chair. Skelmet turns the hanger into a piece of kit you want on show, so the brand had to feel like riding gear, not hardware.

Skeleton and helmet. The icon is a skull wearing a split helmet, and it sits inside the wordmark, right where one word turns into the other. I explored four routes, and this is the one that made it to the box.

High-visibility orange on near-black, the colours of riding kit and warning signs. It matches the orange mount, so the logo, the box and the product read as one thing.

Every panel does a job: the promise on the front, features and contents on the back, install steps on the side. Inside there's a wall-mounting template, so nobody needs a tape measure.

I art-directed the product imagery with AI from photos of the real mount: a dark studio, a concrete wall, one warm light, and the helmet where it belongs. Three colourways, so the store could show every version.

I designed and built the online store too, with a 3D skull that follows your scroll. It has its own case study on my profile: Skelmet store.

"Built to hold. Made to stand out." That's the line on the front of the box, and honestly, it was the brief too.