Redesigning a responsive website for a sustainable marketplace.

Climatella is a forward-thinking, eco-conscious brand dedicated to promoting sustainable living through carefully curated products and innovative solutions. With a mission to make sustainability accessible to all, Climatella partners with ethically driven brands, offering a marketplace for environmentally friendly products. The brand focuses on transparency, ensuring that every product is certified for its environmental impact, empowering consumers to make informed choices that align with their values.

By providing a seamless shopping experience and emphasizing sustainable practices, Climatella aims to inspire a new generation of conscious consumers to lead a greener lifestyle.

The objective of Climatella's website redesign was to significantly enhance both the user experience and visual appeal of the platform, which previously lacked a modern, cohesive design. The original site had an outdated aesthetic with a cluttered layout, which made navigation difficult and user engagement low. The redesign aimed to create a fresh, minimal, and sustainable aesthetic that aligned with Climatella's eco-conscious mission while introducing design improvements such as clean typography, balanced white space, and a more intuitive user interface.

Key design improvements included a more structured homepage that offered clear product categorization, improved visual hierarchy, and a seamless flow for users. The incorporation of advanced UI features, like semantic search and wishlist functionality, provided a more engaging, personalized shopping experience. Additionally, elements like simplified access to sustainability certifications and product details helped enhance the brand’s transparency and trustworthiness. The redesign's goal was not only to cater to Climatella's existing millennial audience but also to attract a younger demographic by offering a sleek, modern interface that elevated the overall user experience and made sustainable living more accessible. The goal was to design a fully responsive, feature-rich site to enhance user experience, engagement, and conversions, all while maintaining Climatella’s eco-conscious identity.

Fully Responsive Website: I designed a new layout for the entire website, ensuring a seamless experience across devices.

Improved Homepage: Designed a structured homepage that offered clear product categorization, improved visual hierarchy, and a seamless flow for users

Semantic Search: Integrated an advanced search feature to allow users to find relevant products quickly using natural language.

Marketplace: Designed an intuitive marketplace where users can browse eco-friendly products, with filters and sorting for easy navigation.

Product Details Pages: Created comprehensive product pages showcasing product, brand, and sustainability information along with certifications to enhance decision-making.

User & Brand Profiles: Added functionalities for users to create profiles, save products, share wishlists, and view partner brand profiles, encouraging engagement and loyalty.

Our Mission & Certifications: Developed dedicated sections to communicate Climatella’s eco-conscious mission and product certifications, building trust with users.

Wishlist & User Authentication: Introduced wishlist functionality and simplified the sign-up process for easier account creation and product saving.