Role: Product Designer Scope: UX Research · Product Strategy · UX/UI Design · Usability Testing Tools: Figma

Ingrify is a personalized food-scanning mobile app designed to help consumers make faster and more informed food choices. Users can scan a product barcode or ingredient label to understand how well it fits their dietary preferences, allergies, and health needs.

Ingrify needed to make food-label information simple, personalized, and actionable, while addressing:

An experience that personalizes food decisions based on dietary needs, allergies, and preferences.

A flow that simplifies complex ingredient and nutrition information into quick, understandable insights.

A seamless scanning experience supporting barcode and ingredient scanning without adding friction during shopping.

A trustworthy system that balances personalized scoring, AI insights, and transparent recommendations to help users make confident choices.

This became the foundation for Ingrify's personalized scoring, scanning experience, ingredient explanations, and recommendations.

I conducted secondary and primary research to understand how people make food choices and interact with ingredient information:

• The complexity of food labels and how users interpret them.

• How dietary needs, allergies, and health conditions influence purchase decisions.

• The role of trust, personalization, and quick decision-making while shopping.

• Users struggle to interpret complex ingredient information, often relying on familiar brands or packaging claims.

• Users want personalized guidance based on their dietary preferences and specific health needs rather than generic food ratings.

• Users need quick, actionable insights that help them decide what to buy without overwhelming them with technical information.

↗ 10K+ Downloads: Strong adoption as users turned to Ingrify to make more informed food choices. ↗ + 40% Activation Rate: More users moved beyond downloading the app and started engaging with Ingrify’s core experience. ↗ 4.5 ★ Play Store Rating: A strong rating reflects positive user response to the overall Ingrify experience. ↗ + 49% Scan Rate: More users actively scanned products to understand how well they fit their personal dietary preferences.

Making healthier food choices shouldn’t require users to decode complicated labels or rely on assumptions. Ingrify bridges the gap between food information and real-world decisions by turning complex product data into personalized, actionable guidance.

The goal is simple: don’t just tell users what’s in their food help them understand what it means for them.