A practice focused on emotional healing and personal growth. The goal was to build a cohesive identity and user-friendly website that reflects the practice’s mission of offering compassionate therapy and support to individuals seeking emotional well-being.

Brand words: Healing, supportive, professional, compassionate, empowering

Deliverables: Logo suite, color palette, typography system, website design

Bloom Psychotherapy is dedicated to helping individuals navigate emotional challenges and achieve personal growth. The brand embodies values of compassion, trust, and empowerment, providing a safe and nurturing environment for therapy.

Bloom Psychotherapy needed a brand identity that:

Conveys a sense of healing, compassion, and professionalism.

Reflects the practice’s mission of emotional support and personal growth.

Is visually aligned across the website and all digital platforms.

Develop a strong brand identity, including logo design, color palette, and typography.

Create an intuitive, accessible website to guide users to essential information and resources.

Ensure seamless user experience, particularly through key sections like services, therapist bios, and contact.

The challenge was to create a brand identity that communicates warmth and professionalism while maintaining trustworthiness in a clinical setting. Another key challenge was ensuring that the brand’s identity resonates with diverse audiences seeking emotional support.

I developed a brand identity centered around the concepts of healing and growth. The logo was designed to symbolize emotional blossoming, while the color palette of soft blues, greens, and neutrals conveys calmness, trust, and safety. To ensure balance between warmth and professionalism, I carefully chose typography: Merriweather for headlines to create a warm and inviting tone, and Lato for body text to maintain clarity and readability across all platforms.

The logo for Bloom Psychotherapy was designed to evoke the process of healing and personal growth.

Primary Logo: A delicate, blooming flower symbolizing emotional growth and support.

Secondary Logo Variations: Adapted for different platforms, including social media and print materials.

Color Palette: Soft and calming tones, including pastel pink, greens, blues, and neutrals to promote a sense of trust, compassion, and healing.

Primary Colors: Pale blues and warm greens to symbolize emotional calm and renewal.

Typography: Cooper for headlines to create warmth and professionalism, while Montserrat was selected for subheadings and body text, ensuring readability and a modern touch across digital platforms.

The website was designed to be approachable and easy to navigate, with a clean layout that guides users through key areas like services, resources, and contact information. The color palette and imagery were applied strategically to reinforce a sense of healing and emotional well-being.