A practice focused on emotional healing and personal growth. The goal was to build a cohesive identity and user-friendly website that reflects the practice’s mission of offering compassionate therapy and support to individuals seeking emotional well-being.

Brand words: Healing, supportive, professional, compassionate, empowering

Deliverables: Logo suite, color palette, typography system, website design

Bloom Psychotherapy is dedicated to helping individuals navigate emotional challenges and achieve personal growth. The brand embodies values of compassion, trust, and empowerment, providing a safe and nurturing environment for therapy.

Color Palette: Soft and calming tones, including pastel pink, greens, blues, and neutrals to promote a sense of trust, compassion, and healing.

Primary Colors: Pale blues and warm greens to symbolize emotional calm and renewal.

Typography: Cooper for headlines to create warmth and professionalism, while Montserrat was selected for subheadings and body text, ensuring readability and a modern touch across digital platforms.

The website was designed to be approachable and easy to navigate, with a clean layout that guides users through key areas like services, resources, and contact information. The color palette and imagery were applied strategically to reinforce a sense of healing and emotional well-being.