A women’s emotional well-being service focused on empowering women through personal growth programs. The branding reflects the transformative journey women experience through their career and relationship programs, with a vibrant and organic visual language. Brand words: Empowering, playful, transformative, organic, feminine

Beimago offers transformative programs aimed at helping women navigate challenges in their professional and personal lives. Inspired by the metaphor of a butterfly's journey—from cocoon to flight—Beimago helps women unlock their full potential. The brand stands for personal growth, empowerment, and emotional well-being.

Beimago required a visual identity that:

Resonates with women seeking transformation in their careers and relationships.

Communicates themes of growth, self-empowerment, and transformation.

Stands out from competitors with a playful yet professional and high-end design.

Develop a brand identity that symbolizes personal transformation.

Create a mood board to define the visual direction.

Design a logo that incorporates the butterfly metaphor and distinguishes "Be" from "imago."

Define a color palette, typography system, and brand guidelines for consistent application.

Deliver custom illustrations for visual storytelling

The logo concept was centered on transformation, using an abstract butterfly wing to symbolize growth and freedom. The design reflects the stages of development from the cocoon (personal struggles) to flight (self-realization and empowerment).

Primary Logo: An abstract butterfly wing coupled with the name "Beimago", where the "Be" is slightly separated from "imago" to represent the process of becoming.

Logomark: For use in various contexts such as social media and printed materials.

Color Palette: Soft, nature-inspired tones with warm, earthy shades, contrasted with vibrant accents. This conveys a balance between calm, approachable tones and the vibrancy of transformation.

Typography: The modern and playful Marcellus font was chosen for its friendly and approachable look, while maintaining a professional and clean structure.