A premium yet playful pet food brand, PishPosh seeks to redefine pet nutrition by offering high-quality, affordable, and fresh pet food that nurtures both the health and happiness of pets. The goal was to establish a strong, vibrant brand identity that appeals to modern pet parents, especially those looking for premium, affordable, and stylish pet care solutions.

Brand Words: Premium, Playful, Health-Focused, Stylish, Nourishing

Deliverables: Mood Board, Logo Suite, Color Palette, Typography System, Packaging Design.

The overall creative direction focused on blending luxury and fun while staying true to PishPosh's mission of providing high-quality nutrition for pets. The goal was to create a brand that was both approachable and sophisticated, using design to tell a story of joyful nourishment for pets.

The first mood board explored vibrant, cheerful colors combined with sophisticated design elements to strike the perfect balance between luxury and playfulness.

The PishPosh logo was designed to reflect both the premium quality and the playful personality of the brand.

The packaging was designed to stand out on store shelves and reflect the playful yet premium nature of PishPosh.