PishPosh: Premium Pet food
karan jalal
A premium yet playful pet food brand, PishPosh seeks to redefine pet nutrition by offering high-quality, affordable, and fresh pet food that nurtures both the health and happiness of pets. The goal was to establish a strong, vibrant brand identity that appeals to modern pet parents, especially those looking for premium, affordable, and stylish pet care solutions.
Brand Words: Premium, Playful, Health-Focused, Stylish, Nourishing
Deliverables: Mood Board, Logo Suite, Color Palette, Typography System, Packaging Design.
Packaging tape
Creative Direction
The overall creative direction focused on blending luxury and fun while staying true to PishPosh's mission of providing high-quality nutrition for pets. The goal was to create a brand that was both approachable and sophisticated, using design to tell a story of joyful nourishment for pets.
Mood Board
The first mood board explored vibrant, cheerful colors combined with sophisticated design elements to strike the perfect balance between luxury and playfulness.
Chosen Moodboard
Color Palette
Logo Design Concepts
The PishPosh logo was designed to reflect both the premium quality and the playful personality of the brand.
Logomark
Primary logo
Secondary logo
Stacked logo
Packaging Design
The packaging was designed to stand out on store shelves and reflect the playful yet premium nature of PishPosh.
Front
Back
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Posted Jan 2, 2025
A premium yet playful pet food brand, PishPosh seeks to redefine pet nutrition by offering high-quality, affordable, and fresh pet food.
