Framer website redesign - Paletthe AI

Paletthe is an AI-powered creative infrastructure platform designed to provide businesses and individuals with on-demand access to a full creative and technology team. The platform streamlines creative processes using AI and offers a flexible subscription-based model, allowing users to tap into branding, design, and technology solutions effortlessly.

https://paletthe.framer.website/

For this project, Paletthe wanted to communicate a modern, cutting-edge, and professional yet warm vibe while maintaining a user-friendly and approachable interface. The website was designed with a focus on warm and a clean, intuitive layout that balances a futuristic feel with accessibility. The typography, color palette, and layout were all curated to emphasize Paletthe’s innovative use of AI in the creative space while ensuring ease of navigation for users across different industries.

Typography: Montserrat was chosen to give the platform a modern, sleek, and professional feel. Its versatility and clean lines helped reinforce Paletthe’s forward-thinking brand identity.

Color Palette: A sophisticated and vibrant color scheme was employed to reflect Paletthe’s innovative and dynamic approach to creative services. Bright accents were used strategically to highlight CTAs and important features without overwhelming the user.

User Experience: Designed to be intuitive, the website incorporates AI-driven tools in the backend while presenting a simple, seamless experience on the front end. This ensures users can easily navigate the platform, access services, and leverage the creative power Paletthe offers.