Shopify Partner, Framer, Media Buying, Web Dev. & Kajabi
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Shopify Partner, Framer, Media Buying, Web Dev. & Kajabi
CRO specialist, Web/product analytics expert
Webflow & AI developer | SEO and automation
Webflow & AI developer | SEO and automation
Data-Driven Digital Marketing Specialist 📈
Results-Driven Google Ads Specialist | Lead Gen & Tracking
Results-Driven Google Ads Specialist | Lead Gen & Tracking
The account was tracking WhatsApp link clicks as conversions, hiding poor lead quality behind a fake £1.45 cost per lead. I paused Performance Max, rebuilt Search into one streamlined campaign, and replaced the fake tracking with enhanced conversions on real form submissions and Calendly bookings. On a £16.66 daily budget, 4 of the last 5 leads have been qualified — verified directly with the client — with cost per lead (£96.78) now being actively brought down.
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Split a £40/day search campaign into eight Single Keyword Ad Groups, added a £20/day location-based search campaign, and layered a £40/day Performance Max campaign on top. The combination hit CTRs up to 12.87% and conversion rates as high as 26.84%.
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Online Reputation & Crisis PR Specialist
Google Business Profile Review Removal: Legal Services Case Study
Client Challenge
A legal practice/law firm faced reputation damage from a 4-year-old 1-star review complaining about communication delays ("Can't even get a call back from anyone") and expressing intent to switch legal representation. Sitting unmonitored for years, the feedback negatively influenced potential clients evaluating the firm's responsiveness and client care.
Strategy & Execution
Policy Violation Audit: Screened the review against Google’s Prohibited & Restricted Content Guidelines, focusing on Conflict of Interest / Non-Customer Experience Claims and unverified service interactions.
Evidence Gathering & Record Check: Cross-referenced firm communication logs, client intake files, and consultation databases to determine the lack of a verified retainer or formal client relationship with the reviewer.
Dispute Escalation: Submitted a formal policy appeal through the official Google Business Profile Dispute Workflow, highlighting the absence of a genuine consumer relationship and service transaction records.
Removal Execution: Successfully argued the violation, leading Google’s moderation team to completely purge the old review from the firm's map listing.
Business Impact
100% Policy Takedown: Completely cleared the legacy negative review from public search view.
Trust & Conversion Protection: Shielded the firm from prospective clients misinterpreting unverified communication claims.
Local Ranking Polish: Refreshed the firm's map listing performance by eliminating dormant negative sentiment.
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Google Business Profile Review Removal: Cross-Border Auto Dealership Case Study
Client Challenge
An international auto dealership faced severe brand reputation damage from a detailed 1-star review involving an EU export transaction. The customer alleged unhelpful staff, undisclosed export VAT payback deadlines, and a financial loss of 5,000 EUR. Having gained 7 likes, the review sat at the top of the dealership’s Google Maps profile, deterring high-value international buyers.
Strategy & Execution
Policy Violation Audit: Screened the review against Google’s Prohibited & Restricted Content Guidelines. Identified core policy breaches related to Off-Topic Disputes / Third-Party Regulatory Matters (customs/VAT administration involving German & Italian authorities) and Defamatory Factual Claims.
Documentary Evidence File: Compiled a case file featuring export declaration receipts, customer communication logs, and official customs timelines to demonstrate full administrative compliance by the dealership.
Dispute Escalation: Formulated a structured legal and policy appeal using the official Google Business Profile Dispute Workflow, proving that the dispute stemmed from third-party government customs regulations rather than merchant service defaults.
Removal Execution: Successfully argued the violation, leading Google’s Trust & Safety team to permanently purge the negative review and clear the listing.
Business Impact
100% Policy Takedown: Completely erased the damaging 5,000 EUR dispute claim from public search results.
Profile Rating Recovery: Cleaned the top section of the client’s Google Maps feed, restoring buyer trust.
Cross-Border Conversion Protection: Re-established credibility for high-ticket vehicle exports across the EU market.
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Google Business Profile Review Removal: Medical Practice Case Study
Client Challenge
A medical practice/dental office faced severe reputation damage from a highly detailed 1-star review by a patient complaining about post-extraction pain and alleging medical malpractice/unprofessional behavior. The review accumulated 3 helpful likes, remained prominent near the top of the Google listing for months, and eroded prospective patient trust.
Strategy & Execution
Policy Violation Audit: Evaluated the review content against Google’s Prohibited & Restricted Content Guidelines. Identified clear policy breaches, specifically regarding Harassment/Personal Attacks and Deceptive/Exaggerated Claims surrounding medical procedures.
Evidence Gathering & Case File: Documented patient interaction history (verifying treatment protocol compliance) and drafted a precise legal/policy escalation brief detailing how the claims violated Google's platform policies.
Dispute Escalation: Submitted the case via the official Google Business Profile Dispute Workflow and appealed to Google’s trust and safety team, demonstrating the breach of content guidelines.
Removal Execution: Successfully secured a full administrative takedown, removing the damaging review completely from the business profile.
Business Impact
100% Review Takedown: Completely eradicated the damaging review and restored the clinic's local profile reputation.
Local Map Pack Recovery: Shielded the practice from prospective patient drop-off and boosted conversion rates for new appointments.
Brand Protection: Re-established digital trust and prevented unwarranted brand liability.
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GOOGLE BUSINESS PROFILE REPUTATION RECOVERY & REVIEW REMOVAL
Client Challenge
A retail client experienced severe reputation damage from a highly detailed, 1-star review claiming severe product damage (peeling outdoor furniture paint) and personally targeting specific management personnel. The review accumulated engagement (9+ helpful votes) and sat at the top of the Google listing for over 3 years, causing severe loss of customer trust, lower local map pack visibility, and reduced walk-in conversions.
Strategy & Execution
Policy Violation Audit: Analyzed the review text against Google’s Prohibited & Restricted Content Guidelines. Identified key policy breaches, including personal targeting/harassment of named staff members ("Alisa") and unverified multi-party claims.
Evidence Gathering & Escalate Request: Compiled visual proof and drafted a structured legal/policy escalation request via the official Google Business Profile Dispute Workflow.
Removal Execution: Successfully argued the violation, resulting in Google completely purging the 3-year-old negative review and its associated images from the business profile.
Business Impact
100% Policy Removal: Completely eradicated the negative review and associated damaging photos from search results.
Rating Recovery: Restored the client's average star rating and cleared the top of their Google Maps feed.
Conversion Restoration: Re-established customer trust, preventing potential clients from backing out due to past negative feedback.
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Scaling Brands to 8-Figures, $10M+ Ad Spend, Top 1% 🥇
Scaling Brands to 8-Figures, $10M+ Ad Spend, Top 1% 🥇
PPC pro focused on generating profitable results
PPC pro focused on generating profitable results
