67% Conversion rate increase for E-commerce in Education sector

Overview The goal of the project is to re-implement the analytics stack, improve event tracking, implement qualitative data sources and combine those data sources to generate insights for sake of improving the conversion rate.

Role description

- Implement quantitative data tools(GA4, tag manager and looker studio)

- Implement qualitative data sources(Heatmpas, scrollmaps, user recordings..etc) - Improve conversion rate.

- Level up messaging and positioning, suggest better offer to increase conversion rate. - Implement live chat.

- Combine different data soruces to generate valuable insights

Main challenge

Low conversion rate due to multiple factors that couldn't be detected without proper collected data

Achievements

- 67% Conversion rate increase.

- Properly implement analytics stack to collect both qualitative data

- 67% Conversion rate increase after 6 months of conversion research and home page data-driven redesign

- Implementing analytics stack(GA4, Google data studio, google tags manager) to collect quantitative data about users

- Fix enhanced e-commerce tracking issues in Teachable for bundles of custom products, via advanced google tags manager features.

- Migrate to GA4 from universal analytics

- Create a qualitative data collection system via Hotjar, to generate heatmaps, scroll maps, get user recordings, and generate surveys.

- Conversion research to Gather valuable insights to increase revenue about users by combining both qualitative and quantitative data.

- Doing message minning forsurveys results, Website feedbacks and Live chat transcripts to detect Pain Points, motivations and anxieties that the users have when they land into the website