Fix analytics stack for Visotrust US based Saas company

Context: Visotrust is a technology company focused on providing secure, trust-based solutions. They were facing major data collection and quality issues across their subdomains, impacting their ability to accurately track and analyze user interactions.

Problem: Visotrust had significant issues with data collection and quality within Google Analytics and Mixpanel. There were inaccuracies in tracking user journeys and interactions, leading to unreliable data for decision-making.

Hypothesis: By fixing data collection issues and implementing a robust tracking and tagging system, data accuracy and reliability would improve, providing better insights into user behavior.

Actions Taken:

Data Collection Audit: Conducted an in-depth audit of data collection processes across all subdomains.

Tracking and Tagging System: Implemented a strong tracking and tagging system to ensure accurate data collection.

Data Quality Fixes: Addressed major data quality issues in Google Analytics and Mixpanel by focusing on user journey touchpoints and interactions.

User Journey Mapping: Enhanced user journey mapping to better track and analyze user interactions across platforms.

Results:

Accurate Data Collection: Achieved accurate data collection across all subdomains, ensuring reliable tracking of user interactions.

Improved Data Quality: Fixed major data quality issues in Google Analytics and Mixpanel, leading to more accurate and actionable insights.

Enhanced User Insights: Provided the team with better visibility into user journeys, allowing for more informed decision-making.

Conclusion: The improvements in data collection and quality at Visotrust led to more reliable and actionable insights. This enabled the company to better understand user behavior and make data-driven decisions to enhance their offerings and user experience.