Growth engineer at Grainer Fintech Startup in Malaysia

Context: Grainer is an Islamic crowdfunding platform aimed at supporting various projects within the Muslim community. The company needed a strong online presence to attract donors and successfully fundraise for their initiatives.

Problem: Grainer's beta version required a robust and optimized frontend to ensure a smooth user experience and effective SEO. Additionally, they needed to optimize their onboarding process and conduct a thorough competitor analysis to stay competitive in the market.

Hypothesis: By building a user-friendly and SEO-optimized frontend, improving the onboarding process, and conducting a comprehensive competitor analysis, Grainer would be able to enhance user engagement, increase visibility, and secure the necessary funds for their projects.

Actions Taken:

Frontend Development: Built the frontend of the beta version of the Islamic crowdfunding platform using Nuxt.js, Typescript, and Tailwind.css, providing a seamless and attractive user interface.

SEO Optimization: Optimized the beta version's SEO to improve search engine rankings and attract more organic traffic.

Onboarding Process Optimization: Worked on optimizing the onboarding process to ensure new users had a smooth and engaging experience, increasing the likelihood of their continued use of the platform.

Competitor Analysis: Led a comprehensive competitor analysis for both international and Malaysian competitors, focusing on marketing aspects such as SEO, website quality, and content strategy.

Results:

Successful Fundraising: The improvements in the beta version's frontend and SEO optimization contributed to successful fundraising for the next six months.

Enhanced User Experience: The optimized onboarding process led to a more engaging and user-friendly experience, increasing user retention and satisfaction.

Market Insights: The competitor analysis provided valuable insights into the strengths and weaknesses of competitors, allowing Grainer to strategically position itself in the market.

Conclusion: The development and optimization efforts at Grainer significantly contributed to their successful fundraising and enhanced online presence. The user-friendly frontend, improved SEO, and optimized onboarding process, coupled with strategic competitor insights, positioned Grainer as a competitive player in the Islamic crowdfunding market.