Property Hub - Strategic direction of paid media strategy

Sam Oldfield

Completed work

Digital Marketer

Growth Marketer

Lead Generator

Facebook Pixel

Google Ads

Google Analytics

X Ads

Zapier

Objectives

Building upon 100% organic growth. Built, implemented, and optimized powerful lead generation and customer acquisition campaigns.

Position Property Hub as the go-to property education provider, podcast, and consultancy in the UK.

Key Highlights

- Corporate Instagram followers boosted by 25% to reach 10k - opening up a host of new marketing opportunities. - Successfully lead the paid media strategy, exceeding set KPIs to achieve significant uplift for investment leads (650 monthly). - Lead CPA for investment services and tax consultancy reduced to £10.

Outcomes

- 15,000+ Instagram followers - 6,000 marketing qualified leads for multiple services (investing, tax, lettings, mortgages)

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