Moduleo - Google Ads Management

Sam Oldfield

Full Google Ads account rebuild. Building a best-in-class eCommerce account that reflects the website structure and priorities of the eCommerce team.
Increase Moduleo's brand presence. Introducing new strategies across Search, Display, and YouTube.
+690% YoY conversion increase.
Focused digital optimization strategy resulting in £1.91 conversion acquisition cost. -43% year on year. Increased conversion rate by +42% to 25%. 1 in 4 of all PPC visitors converted.
​Increased top impression share in Google SERPs by +110% YoY.
Generated over 18,000+ marketing leads (+690%) during the first 12 months of the program.
​Predictable monthly lead flow based on careful targeting and optimization.
​Unlocked further investment to expand the strategy to wider Moduleo product ranges.
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Posted Mar 28, 2022

Year on year, conversions were increased by 690% to over 18,000+. Predictable monthly lead flow based on careful targeting and optimization.

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